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    The Three Keys Introduction: What is Propensity, Affinity, and Capacity?

    Good things come in threes. When it comes to ideal donor ratings, the big three are propensity, affinity, and capacity...

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    Three keys: Propensity, affinity, and capacity
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    Prospect Ratings: Propensity-Affinity-Capacity Conclusion

    Here we are at the end of the Prospect Ratings: Propensity-Affinity-Capacity Series.  If you’ve been following this blog series, hopefully,...

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    Nonprofit professional looking prospect capacity.
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    The Three Keys Series – CAPACITY: Does Your Prospect “Have” What It Takes to Be a Major Gift Prospect?

    The third aspect of The Three Keys series is for some the most important, but for all, probably the most...

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    Nonprofit professionals talking about prospect affinity.
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    The Three Keys – AFFINITY: Finding the Major Gift Donor of Your Dreams

    In the second of The Three Keys Series, we explore Affinity. Let’s discuss how and why a strong affinity rating...

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    The Three Keys Series – PROPENSITY: Finding Clues in Charitable Giving, Board Affiliations, Volunteering, and More

    In the first of our Three Keys Series, we tackle Propensity. Let’s discuss how and why a strong propensity rating...

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