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It brings me great pride and gratitude to share that we are welcoming Affinaquest into our Kindsight community. By adding Affinaquest’s people, culture, and technologies to our community, we expand our expertise, increase our innovation velocity, and deepen our commitment to serve all constituents.
This is an exciting milestone on our journey to fulfill a bold vision—a vision sparked by the belief that people like you, working on the frontlines of philanthropy, deserve every possible advantage to create change in the world. We had a clear north star: make fundraising smarter, simpler, and more powerful, so you can do what matters most—drive impact. That goal has energized us for three decades, and led us to become the market leader in Fundraising Intelligence. Our mission is to help you achieve yours: by leveraging internal and external donor data to eliminate fundraising blindspots, and make the right ask, to the right donor, at the right time.
These are unprecedented times in the world of fundraising and advancement for higher education, healthcare, and nonprofits alike. There’s more data at our fingertips than we could have imagined just a few years ago. And we’re all navigating a landscape shaped by economic uncertainty, shifting policies, and evolving donor expectations.
That’s why Affinaquest joining Kindsight is so important—it’s about building on the mission that has driven us for over 30 years and doubling down on our ability to support yours.
Why Affinaquest, and why now?
Because we owe it to you to raise the bar—again. Together, we’re creating the most robust, flexible, and empowering fundraising ecosystem ever built. No more picking sides between two market leaders in the advancement and enterprise fundraising space. Now you get both: the trusted advancement and athletics expertise of Affinaquest, the innovation engine of Kindsight, all working in tandem for your success.
Affinaquest brings proven strength in advancement operations, data strategy, and constituent engagement. Its Advancement RM platform has streamlined fundraising workflows and elevated donor insights, while its best-in-class Athletics Data Platform brings unique data and analytics capabilities, setting the standard for integrated engagement across higher education. Kindsight brings enterprise-level, automation-first technology fueled by real-time data, and a relentless passion for unlocking new opportunities for higher education, healthcare, and nonprofits alike. This isn’t just matching skill sets. This is two organizations driven by the same purpose—helping nonprofits thrive—coming together to deliver game-changing results.
We’re now in a position to give you the kind of support that mission-driven, fundraising organizations truly deserve:
- More innovation. Affinaquest joining Kindsight brings together decades of fundraising and advancement expertise to deliver more innovation, deeper support, and faster impact.
- Enhanced capabilities. Whether it’s campaign management, gift processing, or end-to-end donor journeys, we’re more equipped than ever to meet the complexity of your needs.
- Strength at scale. Our unmatched expertise in fundraising operations, data strategy, and intelligent donor engagement is powered by our shared native Salesforce flexibility.
But let’s be real: all this talk about tech and transformation comes down to people working with people. And let me tell you, the Affinaquest crew are rockstars. We’re building not just a technology powerhouse, but a culture of care and relentless optimism.
What’s next?
What’s next? This is the moment to supercharge our collective mission. We’re accelerating toward a future where fundraising intelligence breaks every barrier: lightning-fast insights, AI-powered recommendations that anticipate your needs, effortless donor engagement, and tools that not only match your ambitions but propel them forward. And if your vision reaches even further, we’re here to listen—because that’s the kind of dynamic, forward-thinking partnership we’re building together.
I want you to know, this move isn’t disruption for the sake of change. It’s years of listening, learning, and now, acting boldly for your benefit. We’re ready to deliver a roadmap that turns today’s challenges into tomorrow’s opportunities, and meet you wherever you are on your fundraising journey—backed by a team that knows your world and is relentlessly focused on your mission.
Thank you for believing in us, for inspiring us, and for letting us be part of this once-in-a-generation leap forward in fundraising. I can’t wait to see what we achieve together. The future is brighter than ever, and we’re just getting started.
With excitement and gratitude,
Ross
Ross Beattie, CEO of Kindsight, is a passionate leader dedicated to empowering nonprofits and tackling the fundraising blindspot. For a decade, Ross has made it his mission to help organizations identify untapped opportunities—and build lasting impact.
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