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Recap: Our Unforgettable Experience at AFP ICON 2024

Last updated: April 16, 2024

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We’re still basking in the glow of an incredible experience at AFP ICON! As sponsors and passionate advocates for fundraising excellence, being part of the world’s largest fundraising conference was truly a pleasure and an honor. As we reflect on our time at ICON, we’re overflowing with gratitude for the connections made, the knowledge gained, and the memories we created collectively.

Let’s dig into some highlights:

We had an overwhelming response to our “Kindness” wall, where Kindsight pledged to donate $5 for every card on the wall. It was heartwarming to witness you all embrace the spirit of kindness by spreading joy and positivity. Together, we raised $2,000 for Second Harvest Food Bank. Thank you for your participation!

We were delighted to be warmly received as Kindsight, (ICYMI – iWave, UC Innovation and NonprofitOS joined forces in February); thank you for welcoming us with open arms. It was wonderful to hear your positive feedback about our new brand (and booth). The enthusiasm surrounding our integrated solution, Kindsight, was palpable. Attendees were excited about the potential Kindsight offers in transforming fundraising strategies; we are thrilled that you’re just as enthusiastic as we are!

You may have heard some rumblings about “screening going away.” Let’s elaborate on what that means for you and our industry.

We are introducing a revolutionary shift from wealth screening to a superior solution: Live Profiles. With Live Profiles, fundraisers gain access to an expansive real-time donor database comprising hundreds of millions of donor profiles, including individuals, foundations, and companies.

These Live Profiles harness the power of iwave’s renowned data science and predictive analytics, ensuring that fundraisers have access to comprehensive and up-to-date information on their prospects and donors. Rather than undergoing periodic screening, Live Profiles are continually screened, providing fundraisers with ongoing insights into their donor base. This transition marks a significant step forward in fundraising and donor management practices, offering unparalleled efficiency and effectiveness in engaging prospective donors.

Some of the key benefits of Live Profiles include:

Real-Time Insights: Live donor profiles provide organizations with real-time insights into donors’ financial capacity, philanthropic interests, and engagement history. By continuously updating donor profiles based on over a billion data points, organizations can access the most current information to inform their fundraising strategies and decision-making processes.

Dynamic and Adaptive: Unlike static wealth screening reports that quickly become outdated, live donor profiles are dynamic and adaptive. They automatically update to reflect changes in donors’ financial situations, life events, and giving behaviors, ensuring that organizations have the most accurate and up-to-date information available at all times.

Enhanced Efficiency: Live donor profiles streamline the research process and cut down on manual effort by providing real-time alerts on changes in donors’ profiles. This eliminates the need for organizations to dedicate significant resources to periodic wealth screenings and manual data updates, allowing staff to focus their time and energy on more strategic fundraising activities.

Improved Engagement: With access to real-time insights and alerts, organizations can engage donors more effectively and meaningfully. By staying informed about donors’ interests, preferences, and capacity to give, organizations can tailor their communications and outreach efforts to cultivate stronger relationships and drive increased donor engagement and support.

Personalization and Customization: Live donor profiles enable organizations to personalize their interactions with donors based on real-time data. By understanding donors’ evolving needs, preferences, and motivations, organizations can deliver targeted messaging, customized stewardship initiatives, and personalized fundraising appeals that resonate with donors on a deeper level.

From real-time insights to personalized interactions and proactive risk management Live Profiles will empower organizations to navigate fundraising with agility and foresight. Stay tuned for the launch later this year!

As we look back on our time at AFP ICON, we’re grateful for the experiences we shared and the meaningful connections we made. To everyone who stopped by our booth, attended our sessions, or shared some kindness, thank you! Your dedication to your missions inspires us. We look forward to connecting again next year!

We also want to thank all of the impressive educators and practitioners who shared their expertise and experience with us at the many sessions offered this year – we are truly appreciative of this supportive and knowledgeable community.

And last but not least, none of this would have been possible without the dedication and passion of the incredible organizers at AFP. We’re immensely thankful for our partnership.


Bre Alexander

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