Donor ratings or scores are used by education, healthcare, and nonprofit organizations to evaluate and categorize their donors based on giving history, level of engagement, and potential for future contributions.
These ratings can be numerical or letter grades assigned to donors based on factors such as the frequency of donations, the longevity of the relationship with the organization and other demographic data. They can be automatically generated by a Fundraising Intelligence platform, or calculated manually. In addition to prioritizing donors, donor ratings can also be used to track the effectiveness of campaigns and identify areas of improvement, allowing you to tailor your strategies and communications to the specific interests of a group.
In this cheat sheet you will learn:
- What are the three keys and how do they fit within a comprehensive donor ratings score?
- What questions should you ask to determine a donor’s rating?
- How can you use donor ratings to make data-informed decisions and present better gift asks?