Did you know that 37% of donors are annoyed if an organization doesn’t thank them for their charitable donation? What about the other 63%? How do they feel? Even if they don’t express their annoyance, the lack of a thank you could also directly impact their future donations.
So how do you keep your donors happy and encourage them to continue supporting your cause? It’s as simple as a personalized thank-you letter that details the impact of their donation.
In this cheat sheet you will learn:
- How to craft the perfect donor thank you letter to express gratitude while strengthening donor relationships.
- The key elements of an impactful thank you letter, including personalization, storytelling, and strategic messaging.
- Best practices for donor engagement that enhance retention and inspire future giving.