While individuals make up the largest group of donors, foundations also present fantastic opportunities for other nonprofits like yours. Why? Because giving is what foundations do! In fact, according to the 2024 Giving USA report, giving by foundations was 19% of total giving in 2023 ($103.53 billion up from $88.55 billion in 2020).
Foundations and private charities are highly motivated donors. Many have mandates to share resources with all kinds of nonprofits. Your organization can establish donor relationships with a major public charity, secure a grant from a private family foundation, or connect with the individuals who support, work at, or donate to various foundations. But how exactly do you uncover these opportunities?
In this cheat sheet you will learn:
- Types of foundations
- Understanding affiliation and giving history
- How to research foundation prospects