For a while, data was a nice-to-have. Fundraising was all about gathering what information you could about a prospect or donor from various sources to inform your outreach. Now, data is a must-have—and there’s plenty of it. So much data, in fact, that it’s harder and harder to rifle through and find the most important (and accurate!) information, and use it to foster meaningful connections and long-term relationships.
This playbook offers an approach to fundraising that continues to build trust and human connections, while tapping into the modern shifts in data and technology that have forever transformed the way we work—and give.
Download this ebook to learn:
- The Donor Data Dilemma facing fundraisers
- What today’s donors want (and expect!) from fundraisers
- What to look for in data quality
- How to add insights to good data
- …and more!
Get your copy today!