Maximize revenue and donation potential
With Central Intelligence, you can unify, consolidate, and cleanse key constituent data—to reveal previously hidden contacts.
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The value of Central Intelligence
Central Intelligence integrates your data from different sources, providing a comprehensive view of your donors, alumni, fans, and other stakeholders.
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Find those golden records
The "golden record" is a trusted and consolidated representation for each constituent, created through data integration, de-duplication, and a data cleansing process to ensure accuracy, consistency, and reliability in your data.
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Tap into data potential
Say goodbye to fragmented information and disconnected systems. Your data holds significant untapped potential, so use it to drive personalized interactions, targeted outreach, and transformative experiences.
Experience unrivaled benefits of a client dataplatform
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Data collection & integration
Gather data from multiple sources, such as websites, mobile apps, ticketing systems, CRM systems, social media platforms, email marketing tools, and more.
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Unify data and overcome silos
Put the days of disparate data behind you. Create a single customer profile that brings together all available information related to an individual customer, eliminating data silos.
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Profile building
As data is collected and unified, build detailed constituent profiles—a holistic view of each customer’s behavior, preferences, and interactions across various touchpoints.
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Real-time updating:
Continuously update your constituent profiles in real time. Ensuring information reflects the most recent interactions or changes.
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Segmentation
Once your data is integrated and cleansed, segment your donors, fans, and alumni into distinct groups based on shared characteristics or behaviors.
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Marketing automation integration
Integrate data from your marketing automation platform to automate personalized marketing campaigns based on customer behaviors and attributes.
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Analytics and insights
Integrate Central Intelligence with our powerful analytics tools to gain insights from your data. This can include understanding constituent journeys, identifying trends, predicting behaviors, and evaluating the success of marketing efforts.
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Data privacy and compliance:
CI includes features that help manage constituent data privacy and comply with regulations like GDPR or CCPA.
