Surviving year-end giving: Targeting on a time crunch

Year-end fundraising is always a race and time is tight. There is no time to “spray and pray”; we can’t just push as much information out there as possible and pray we’ll get results. It’s essential to take a thoughtful and targeted approach during crunch time. In this session, T. Clay Buck and Barbara O’Reilly are looking at how, even with limited time and resources, you can focus your time, energy, and messaging on those who are most likely to respond and yield the highest fundraising results.