Surviving year-end giving: Engaging at scale

Some say you can’t scale engagement and relationships at a broad level. At the same time, it’s clear that today’s donors want a more personalized and affinity-driven approach to engagement. So how can you do it when you’re running at 90 miles per hour and trying to be a friend to everyone? In this discussion, T. Clay Buck and Cherian Koshy will dig into quick, scalable tactics to create personalized engagement and compelling storytelling to maximize your year-end fundraising.