AthleticsRM

A CRM built by collegiate athletics professionals

Uncover new revenue streams, boost fan engagement, and gain deep insights into buyers and donors—all powered by Salesforce.

Customer Relationship Management

Athletics RM is uniquely designed to provide athletic departments with a comprehensive understanding of fans and donors.
Built to connect

With integrations to a wide range of source systems, we’ll maximize your data strategy.
Engage Leads

Evaluate past ticket purchases, marketing engagement, donation history, and more to understand how and when to engage with fans.
Grow Revenue

Identify new fans, optimize your ticket sales campaigns, and shorten the sales cycle with insights available on AthleticsRM.
Drive Renewals

Predict fence-sitters, and those that need additional touchpoints, allowing you to maximize your limited resources, retention efforts, and revenue.
Native to the Salesforce Platform

The Salesforce platform is automated, auditable, and incredibly flexible, allowing you to scale and streamline hundreds of campaigns to meaningfully connect with your entire donor community.

Matt Monroe, Associate AD, Annual Giving and Ticket Operations
University of Maryland

"We wanted to engage AthleticsRM because they are the proven leader in providing insight into the world of data and analytics. We are using the data to make smart business decisions and to help drive our revenue and engagement with fans."

Discover how Athletics RM can help you close more gifts from more donors, more efficiently.