A letter to the Kindsight community: Navigating our future together

Growth brings incredible opportunities to do more good in our community—deepening our shared sense of purpose, and helping more organizations and institutions accomplish their missions. As ​​Kindsight’s expanded suite of tools and solutions unlocks fresh opportunities to fuel innovation and deliver smarter resources, we gain new ways to help you achieve even greater impact. Most importantly, this growth allows our community to evolve alongside our technology, fostering new ideas and connections. 

Throughout this journey, I want you to know that we’re not just building tools—we’re building relationships. That shared evolution is exactly why I have stepped into the newly created role of Chief Community Officer. 

Putting your voice front and center

But let me start by introducing myself. I’ve been part of the Kindsight community for almost a decade, and it’s been one of the most rewarding experiences of my life. I grew up in Alaska, now call Southern California home, and love spending my free time hosting Shabu nights or chasing adrenaline with skydiving and heli-skiing.

My mission is straightforward: to ensure our client community is heard, supported, and championed at the highest levels of Kindsight. You fight a lot of uphill battles to secure funding and build relationships for your organization, and you deserve a technology partner that actively listens and responds quickly to your feedback. As your ambassador and advocate, my primary focus is to guarantee that our leadership team understands your daily challenges and builds solutions that directly address them. 

Real-world experience you can rely on

I’ve had the good fortune of being part of this community for almost a decade, and have fully embraced a community defined by immense heart, dedication, and collaboration. I’ve seen your passion firsthand—whether it’s at a conference, during a late-night call, or in the field. I know firsthand the passion you bring to your mission every single day. I also understand the technical hurdles you overcome. 

Having been deeply involved in countless CRM conversions—transitioning from legacy systems like Blackbaud, Ellucian, Agilon, and Millennium to our Ascend CRM—I’ve experienced firsthand the challenges, the hard-earned lessons, and the triumphs along the way. These journeys have taught me so much, sometimes the hard way, about what it truly takes to make these transitions successful. With every project, my goal is to create outcomes where everyone wins—our clients, our partners, and Kindsight. That’s what drives me every day.

Supporting our industry through rapidly changing times

Change is never easy, but it’s something we’re all navigating together. Whether it’s the rapid evolution of AI, shifting donor habits, or the challenges of adapting to political and economic shifts, I want you to know that Kindsight is here to walk this path with you. We’re committed to listening closely and understanding your unique needs, so we can help you not just adapt but thrive.

One of the most exciting opportunities we have is using data to uncover the “why” behind giving—what motivates donors, what inspires them, and how we can connect with them in meaningful ways. This isn’t just about technology; it’s about building deeper relationships and creating tools that truly make a difference in your day-to-day work.

At the heart of it all, my role is to ensure that your voice shapes the future of Kindsight. Together, we’ll rethink how we engage, innovate, and grow—so that this community remains not just relevant but impactful for decades to come.

My commitment to the Kindsight Community

I want to express my deep appreciation to Ross Beattie and the entire Kindsight leadership team for continuing to recognize that our clients are the absolute most important part of our organization. I am incredibly grateful for the opportunity to nurture and grow this remarkable community. As we look toward the coming years, I plan to roll up my sleeves and engage directly with every single one of you. I will be out in the community, asking questions, gathering feedback, and turning your insights into tangible improvements that help you achieve your goals.

My ultimate goal is to advocate for you so fiercely and communicate with you so frequently that you eventually have to say, “George, please leave me alone!” Once that happens, I will know I am on the right track. I enthusiastically invite you to share your thoughts, your frustrations, and your success stories with me. Your insights fuel our progress, and we are ready to achieve amazing things together. 

I can’t wait to see many of you at our upcoming CRM Community Summit on April 16, and keep an eye out for upcoming community forums, feedback sessions, and direct outreach from me in the coming weeks. 

See you soon,

George Wu
Chief Community Officer
Kindsight

George Wu

George Wu is Kindsight's Chief Community Officer. A seasoned leader with nearly a decade of experience in nonprofit and higher education fundraising, George acts as executive sponsor for Kindsight's mission-driven organizations.