AI is no longer just a buzzword in philanthropy—it’s here, shaping how charities operate and connect with donors. But what do donors really think about this shift? This second annual report, authored by Cherian Koshy and Nathan Chappell, dives deep into the evolving relationship between AI and generosity.
What’s inside:
- Key findings: Learn why 92% of donors demand transparency in AI use and how 61% see its potential to enhance fundraising.
- Year-over-year Comparisons: See how donor perceptions have shifted since 2024.
- Detailed analyses: Dive into privacy concerns, demographic trends, and the impact of AI on giving behavior.
- Practical takeaways: Strategies to align AI initiatives with donor expectations.
Key findings:
Here’s a sneak peek at what was uncovered:
- AI’s potential: 61% of donors see AI as a game-changer for fundraising, operational efficiency, and impact measurement.
- Transparency is non-negotiable: A whopping 92% of donors demand clear explanations of how AI is used and how humans stay in control.
- Privacy concerns loom large: Two-thirds of donors are most worried about data privacy and security.
- Generational divide: Younger, tech-savvy donors are more open to AI, while older donors remain cautious.
- The human touch matters: Donors welcome AI in the back office but bristle at anything that feels like it replaces genuine human connection.
Bonus: A note from Cherian
Cherian Koshy’s reflections in this report are a must-read. He explores how AI can amplify empathy rather than erode it, and why trust remains the cornerstone of giving. His insights will leave you inspired and hopeful about the future of philanthropy.
Download the report now to explore how AI is transforming generosity—and how we can ensure it strengthens, rather than replaces, the human heart of giving.