This healthcare-focused study by Cherian Koshy and Nathan Chappell reveals important insights into how healthcare donors view AI in charitable organizations. Read on for the key findings, then download the full report to get the whole story.
While 69.6% of healthcare donors believe AI can improve charitable effectiveness, implementation must carefully address concerns about privacy, human interaction, and ethical implications. The study found that 57.6% of healthcare donors are familiar with AI, and its implementation could positively influence 21.5% of donors to increase their giving.
AI familiarity among healthcare donors
Comfort with AI varies. More than half of healthcare donors reported being somewhat or very familiar with AI, indicating moderate awareness in this sector. But donor comfort with AI correlates with familiarity, age, and income levels. Younger and higher-income donors tend to be more comfortable with AI use in charitable organizations.
AI’s potential benefits in healthcare charities
Healthcare donors see significant potential for AI to enhance charitable organizations’ effectiveness, particularly in operational efficiency and fundraising efforts. But transparency is critical; 87% of healthcare donors indicated that understanding how AI is utilized is crucial to maintaining trust. Healthcare fundraisers should prioritize clear communication about AI use in their organizations.
Impact on healthcare donor giving behavior
A significant portion of healthcare donors, over 40%, indicate that AI use would not affect their giving behavior, while over 20% would be more likely to donate to organizations implementing AI, highlighting the importance of thoughtful AI implementation and communication.
Top healthcare donor concerns
Healthcare donors express significant concerns about data privacy and maintaining the human element in charitable giving. Furthermore, while 34.7% of healthcare donors would appreciate AI-driven personalization in donation appeals, 22.9% would be uncomfortable with this use of their data—and 28.4% wouldn’t mind if they were informed about it.
There’s so much more to this story.
Download the 24-page report for 14 critical findings around healthcare donors’ concerns and preferences around AI, and over 70 recommendations for healthcare fundraisers.