Whether your nonprofit, education, or healthcare organization already has a planned giving program in place or if you are considering developing one, it is important to have a clear idea of what planned giving means for both your organization and your donors.
According to the Giving USA Annual Report on Philanthropy for 2023, giving by bequest rose 4.8% from 2022. Furthermore, experts are forecasting what is being called the “great wealth transfer” from baby boomers to the next generation. Baby boomers hold a significant amount of disposable income and are expected to transfer $30 trillion in wealth to younger generations over the next many years.
With this shift in mind, it is essential for your organization to have a comprehensive planned giving program in place. This will ensure that your organization is better positioned to achieve its short—and long-term goals.
In this ebook, you will learn the following:
- What is planned giving?
- Descriptions of each type of planned gift
- How nonprofits can benefit from implementing a planned giving program
- How planned giving helps donors
- Tips to DIY a planned giving program
- Ways to improve your planned giving program with Kindsight’s Fundraising Intelligence