Recorded on: July 14, 2026
Watch our walkthrough of the 2026 North American Prospect Development Benchmark Study — a first-of-its-kind research partnership between Kindsight and Apra International.
For years, prospect development professionals have made the case for staffing, tools, and operational investment without the data to back it up. This study changes that. Drawing on responses from 500 organizations across the US and Canada, it gives the field an empirical foundation it has never had before.
In this session, Cherian Koshy (VP Market Insights, Kindsight) and Lindsey Nadeau (UNICEF USA, President-Elect Apra International) walk through what the data reveals, what surprised them, and what it means for teams at every size and stage.
You will learn:
- Field-wide benchmarks for research staffing, spend, pipeline conversion, and portfolio health — and how to use them in budget conversations
- An introduction to the Prospect Development Maturity Index (PDMI) and the five practices that separate Leading-tier programs from the rest
- A clear picture of where the field’s pipeline gaps are, including why only 70% of organizations track solicitation rates
- Practical takeaways for small shops, mid-size teams, and large advancement offices
- A framework for benchmarking your own team against 500 peers
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