Are You Qualified?  Finding the Right Donor At All Levels of Giving

Recorded on: May 30, 2024

This webinar is eligible for 1 CFRE point.

You may have heard of the 4-Right Rule of Fundraising:  Ask the Right Donor, for the Right Gift, at the Right Time using the Right Ask. But what does it mean to actually “qualify” a donor – especially today when there is so much information and data that we can apply to that concept of qualification.  Join Louis Diez, founder of the Donor Participation Project and the Annual Fund Toolkit as we explore in conversation how qualification applies to donors at all levels – from acquisition to major gifts, and concepts of qualifying donors to focus your fundraising efforts, budget, and time.