Beyond Moves Management: A Systematic Approach to Major Gifts

The world of philanthropy is changing—but fundraising practices often haven’t. The New Era of Philanthropy shifts from transactional, mass-market tactics to deeper, intentional relationships with fewer donors—driving larger gifts, stronger advocacy, and lasting impact. Today’s donors expect personalized engagement, measurable outcomes, and alignment with their values, redefining effective fundraising.

Many organizations remain stuck in legacy models that spread effort across low-value activities. Operational efficacy is the often-overlooked predictor of fundraising success. Applying the 60-30-10 rule helps leaders focus on where their efforts matter most, improving efficacy through smarter processes and better organizational design. This approach moves teams up the Capability Maturity Model, producing consistent, scalable results while encouraging flatter structures, clearer accountability, and a sustained focus on donor-facing work.

Watch this on-demand webinar to learn:

• Why traditional fundraising models stall growth—and what’s stopping you from creating high-ROI operations
• The path to steady, predictable new-era revenue growth
• How to pivot from fragmented fundraising to a systemic, unified process that engages investment-level donors.
• How to apply the 60-30-10 rule to advance along the Capability Maturity Model and improve operational efficacy and financial results.