Upcoming on: December 9, 2025 at 12:00 pm EST
In his upcoming book Neurogiving: The Science of Donor Decision-Making, Cherian Koshy explains why Generosity isn’t constant—it’s ongoing and time-sensitive. In Neurogiving, Cherian Koshy unpacks the neuroscience behind why people give when they do. This session takes those insights from theory to practice, showing you how to find—and act on—the moments that matter most.
Your donor data holds more than wealth indicators; it’s a living map of empathy, identity, and trust. Together, we’ll explore how to decode those signals and transform your team’s approach from data collection to behavioral fundraising.
In this session, you’ll learn how to:
- Interpret Data as Behavior: Reframe philanthropic history and giving trends as signals of a donor’s “self-concept”.
- Pinpoint Emotional Alignment: Use affinity and cause indicator data to identify donors who are already emotionally and empathetically aligned with your mission.
- Activate in the “Decision Window”: Leverage real-time philanthropic data—like live profiles and new giving alerts—to help your fundraisers act in sync with a donor’s “emotional window,” before generosity decay sets in.
This is how you move from being a data collector to a strategic partner in “behavioural fundraising”, helping your team catch not just the right person, but the right moment.
Who is this for: Prospect Researchers, Prospect Management, and Advancement Services professionals.