Upcoming on: December 9, 2025 at 2:00 pm EST
In his upcoming book Neurogiving: The Science of Donor Decision-Making, Cherian Koshy reveals that “generosity decay” is real and that decision friction can kill a donor’s impulse to give. In this workshop Cherian will explore how to eliminate friction using your single most powerful tool: CRM. After all, it’s not just a data warehouse; it’s a memory system for generosity.
In this workshop, we’ll explore how to:
- Eliminate “Neural Drag”: Identify and remove administrative lag and “generosity taxes” (like extra clicks or delayed follow-ups) that cause donors to procrastinate and lose motivation.
- Automate Trust: Design streamlined workflows and automated follow-ups that ensure gratitude and next steps happen while the donor’s emotional brain is still engaged.
- Build Emotional Coherence: Use your platform to ensure every touchpoint—from appeals to stewardship—is consistent, reinforcing “neural trust loops” and making loyalty a habit.
Learn how a modern, holistic approach to your fundraising platform can turn your data strategy into a powerful “memory reinforcement engine”.
Who is this for: Systems Administrators, Data Operations, and Advancement Services leaders.