Don’t Just Acquire, Upgrade: Donor Upgrade Strategies to Nail Year-End

Fiscal year-end pressure is real. By Q4, fundraisers aren’t building new donor pipelines. They’re working with what they’ve got. Watch this on-demand masterclass to get a practical, actionable playbook to identify and upgrade donors in the final stretch.

Join Cherian Koshy, CFRE, CAP®, Vice President at Kindsightand globally recognized expert in fundraising strategy, leadership, and innovation, for a masterclass-style session that delivers strategies you can implement immediately. Author of Neurogiving: The Science of Donor Decision-Making, Cherian blends neuroscience, behavioral science, and real-world experience to help organizations inspire generosity and finish the year strong. From understanding your donor base to building an upgrade shortlist and making the ask, you’ll leave with a concrete plan to take back to your desk and put into action.

You’ll walk away with:

• The tools and insights you need to hit your fundraising goals under pressure
• A proven framework to uncover hidden upgrade opportunities in your donor pipeline
• Data-driven strategies to pinpoint donors ready to give more, right now
• A prioritized upgrade shortlist you can act on immediately
• Insider tips to make compelling asks that drive results before year-end