Ready or Not, Here It Comes: A Fundraiser’s Guide to Campaign, Research & Internal Capacity Readiness

“Readiness” gets used a lot in fundraising. But readiness at the campaign level looks different from readiness around research/data, and both differ from having the internal capacity to act on what you learn.

In this session, prospect development veteran Regina Alhassan breaks down what readiness actually means across all three dimensions. Drawing on 20+ years of practitioner experience, she introduces a three-tier maturity framework – Foundation Building, Building Momentum, and Ready to Scale – to help you assess where your organization stands and what to prioritize next.

Whether you’re preparing for a campaign or building a stronger year-round fundraising infrastructure, you’ll leave with a practical tool you can use right away.

What you will learn:

• The difference between campaign readiness, research/data readiness, and internal capacity readiness, and how to identify which one is holding your organization back
• How to apply a three-tier maturity framework to assess your organization’s research and data maturity
• Why CRM health and frontline fundraiser capacity matter as much as any tool or wealth screening purchase
• A self-assessment approach to identify what to fix first, whether preparing for a campaign or strengthening year-round fundraising infrastructure