Recorded on: May 19, 2026
Most campaigns focus on immediate impact. But the organizations with the strongest long-term footing know how to build sustainability into the ask without losing donors along the way.
In this on-demand session, Frances Roen, CFRE – founder and CEO of Fundraising Sol, walks through how to weave endowment, operating support, and reserves into a campaign in a way that feels natural for donors and strategic for your organization.
Whether you’re planning your next campaign or revisiting one that’s already underway, you’ll leave with a clearer framework for when and how to make the case for long-term giving.
You’ll walk away with:
- Concrete entry points for incorporating endowment or reserves into an existing or planned campaign
- A practical way to assess when endowment fits your campaign goals and when it doesn’t
- A clear understanding of the differences between endowment, operating support, and reserves, and the role each plays in sustainability
- Language and framing that helps donors connect to long-term giving rather than tune it out
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