Share Article:
We are thrilled to shine a spotlight on Zuri Group, a Gold Sponsor for KindCon 2025. Since 2007, Zuri Group has been dedicated to a clear mission: empowering success by assessing, customizing, and implementing technology solutions that support and elevate fundraising operations. We sat down with Zuri Group to talk about their mission, their impact, and why they’re excited about KindCon 2025:
Tell us about your mission!
At Zuri Group, we empower success by assessing, customizing, and implementing technology solutions to support our partners’ fundraising operations. With our comprehensive services and expert practitioners working hand in hand with your team, you’ll be better positioned to raise more money and operate more effectively. Since 2007, we’ve helped hundreds of the most well-respected organizations in the industry achieve their operational goals again and again – and we’re ready to help your team succeed.
What types of organizations do you work with?
Zuri Group works with a broad range of nonprofit fundraising organizations, from higher education institutions to healthcare organizations and enterprise nonprofit organizations.
What’s your favourite part about working with fundraising organizations?
Our clients are doing important work that makes the world better for all of us, and knowing that our success supporting their fundraising operations translates to real impact for them – helping them raise more money and build better relationships with their audiences – is powerful and exciting to us. We love to see how the ultimate net-effect of our efforts to support our partners’ work can strengthen their programs.
How are you making a positive impact in your community?
Whenever we host team meetings, we always include a volunteer effort as a part of our time in each local setting. This practice is at the very core of our company values, and has given us the chance to work alongside some incredible nonprofit programs in another impactful way.
What trends or changes are you seeing in your industry that excite you the most?
The trend that excites Zuri Group the most is the integration of generative AI and large language models (LLMs) into fundraising. AI and LLMs are becoming powerful allies that can help organizations boost efficiency and engagement. Zuri Group believes that while AI has immense potential, its effectiveness is dependent on thoughtful implementation and deep domain knowledge. This technology is most impactful when guided by human expertise.
What’s one piece of advice you’d give to someone looking to make a difference in their community or industry?
Focus on incremental steps toward impact and community improvement. While the challenges today may at times seem insurmountable, taking one small step in the right direction at a time adds up – building the momentum needed to sustain true impact and positive change.
What are you most excited to see at KindCon 2025?
We’re excited to see and hear about all the success clients are seeing after going live with their new CRM systems.
If you could leave KindCon attendees with one key takeaway about your company or mission, what would it be?
Zuri Group will help you drive operational excellence across your entire technology ecosystem – from infrastructure and data platforms to applications and user experience. Our proven success and expertise in implementing both ascend and AdvancementRM make us a valued partner to the clients we support. And because we partner with all third-party vendors in a nonexclusive manner, we’re able to offer recommendations to you that are system agnostic, trustworthy, and neutral to help extend the value of your Kindsight investment.
—
A huge thank you to the team at Zuri Group for sharing their perspective and passion with our community. Be sure to visit Zuri Group at the KindCon community and product lounge at KindCon 2025 to learn how their expertise can help you extend the value of your technology and amplify your organization’s impact.
Be the first to read our resources.
The world is changing quickly—and our resources help you stay on top of it all. Sign up to get new insights, success stories, and more, sent right to your inbox.