Boise State Athletics delivers record-breaking renewals with Kindsight

Boise State Athletics tapped into the power of Kindsight’s Central Intelligence to reimagine its football season ticket renewal campaign.

The Problem: A growing fanbase at risk of attrition

Boise State Athletics faced a significant challenge following a record-breaking year of ticket acquisitions. With over 1,000 new season ticket holders added, the program needed to address a critical retention issue. Historically, first-yearrenewal rates averaged just 50%, meaning half of these new ticket holders were unlikely to return for the next season. This posed a serious threat to the department’s revenue momentum and long-term growth.

Compounding the issue, Boise State operated with a lean staff and had no appetite for raising ticket prices, which could alienate fans. The challenge was clear: they needed a smarter, more efficient way to identify at-risk fans, prioritize outreach efforts, and improve renewal rates—all without adding operational complexity or increasing costs. The stakes were high, as failing to address this issue could jeopardize future revenue streams and the program’s ability to sustain its growth in a competitive collegiate athletics landscape.

The Solution: Data-driven fan engagement

Boise State Athletics partnered with Kindsight to implement a comprehensive, data-driven solution: advanced predictive modeling to assess churn risk, combined with AI-powered targeted outreach. Kindsight’s predictive analytics platform identified 742 ticket holders with a low likelihood of renewal, enabling the team to focus their efforts on the most at-risk fans. By leveraging behavioral data and machine learning models, Kindsight provided precise insights that allowed Boise State to prioritize high-impact conversations.

Additionally, Kindsight’s AI-powered virtual assistants automated personalized email campaigns, engaging fans with tailored messaging and appointment links. This approach achieved a 10% meeting rate, facilitating one-on-one follow-ups that converted hesitant fans into renewed customers. The solution also streamlined operations, saving five weeks of manual outreach and maximizing the efficiency of the sales team.

The Impact: Record-breaking revenue growth

The partnership with Kindsight delivered transformative results for Boise State Athletics. The program achieved a 72% renewal rate among at-risk fans, significantly outperforming the historical average of 50%. This translated into $684K in renewed revenue, including 2,389 season ticket seats from at-risk fans alone, without relying on discounts or pressure tactics. Additionally, Boise State surpassed the prior year’s revenue by $1M and reached this milestone five weeks ahead of schedule.

The enhanced retention strategy also contributed to the 2025 football season ticket revenue exceeding the total revenue for 2024 well before the season began. Beyond financial gains, the solution saved five weeks of staff time, allowing the team to focus on deeper engagement with top-priority constituents. By combining data-driven insights with operational efficiency, Kindsight enabled Boise State to achieve record-breaking results while fostering stronger, more meaningful relationships with their fanbase.

Why Boise State chose Kindsight

Boise State Athletics selected Kindsight for its ability to deliver data-driven results through a deeply integrated platform. Kindsight’s predictive analytics provided precise targeting, quickly identifying fans most at risk of churning. This allowed the team to focus their outreach efforts where they would have the greatest impact. The AI-powered tools streamlined operations, freeing up valuable staff resources while increasing conversion rates.

Additionally, Kindsight’s managed services offered expert guidance, ensuring the successful implementation of their strategy. Boise State appreciated Kindsight’s fan-centric approach, which prioritized building meaningful, lasting relationships over transactional interactions. The tangible ROI generated by Kindsight’s solutions—achieving significant revenue growth without added expense or effort—further solidified their decision.

Learn more about Kindsight’s Central Intelligence here.